All Things Wellington is an annual event hosted by The Wellington School in Columbus, Ohio. It offers parents and community members a chance to take an in-depth look at the curriculums and experiences students partake in when attending the school.
All Things Wellington 2024 is the third time the school has worked with KinoPicz American Studio to organize media for the event. This year’s event marks the second time that media was designed for an in-person format. Our video department shot and created videos that ran in between in-person speakers and performances. My role was to handle the creation of all motion graphics that appeared on screen during the event. This included elements like title cards and thirds that existed within pre-recorded content—as well as event opening / closing and speaker introduction graphics.
ABOVE: While guests entered the auditorium a loop was played onscreen that cycled through seemingly random movements of line work moving and opening and closing different quadrants with subtle movement happening between larger changes. When it was showtime, the tech company running media faded that entrance loop to black and then played the intro animation which fades in from black. The intro animation ends on a title card introducing the head of school to kick off the event.
What follows is sequences of media in the order that they were presented at the event. For the first time in working with Wellington on an event, I was given the go ahead to create unique cards and layouts for each piece of animation. This was in-part possible to being allowed to create a more flexible, living brand this time around.
The run of show is made up of a combination of in-person speakers and performances and pre-recorded videos. This includes the speaker introduction animations, title cards, animations within the pre-recorded video, and lower thirds.
Development
In the past they’ve expressed a desire to adhere to the simplicity and boldness of their rigid brand. This year, however, there was an interest in breaking free of that mold a little bit and a goal of creating an event that felt more elevated and impressive and less “elementary.” My initial mood board and concept pitches were created with what they had responded to positively in the past, while also taking into account this idea of elevating things. As part of this elevation effort, I introduced a potential secondary typeface with each concept I created.
Concept 1
Concept 2
Concept 3
Refinement
The client was most drawn to concepts #2 and #3, with a slight preference towards #2. While they enjoyed #3, they felt that it might be a little too many things happening on screen at once. They also enjoyed the idea of “revealing” things through animation in concept #2 as it was inline with their event message of taking a look behind the scenes of Wellington. The final style uses the structure of concept #2 while also incorporating some of the contrast and color + decorative elements that were present in #3.
Concept 2
